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An Analysis of Food Product Marketing Strategies in American and Chinese Companies from the Perspective of Consumer Culture Theory

Creator:

Sander, Robert J.

Abstract:

Today’s marketing researchers provide incredible depth of information which explains much consumption behavior in the marketplace. Research into consumer behavior, especially the family of research related to consumer culture theory, provides theory on which cultural phenomena motivate consumers to exhibit the patterns they do in the marketplace. This study uses...

Resource Type:

Honors College Thesis

Full Text:

quote from Lisa Penaloza articulates how cultural meaning can be lost in translation from academic
Restructuring of land and community in the remote rural west : the case of Wallowa County, Oregon

Creator:

Abrams, Jesse

Abstract:

Since at least the 1970s, rural areas in the western United States, as elsewhere across the country and world, have been subject to social, economic, and political forces that have resulted in novel demographic and land tenure trends when compared to previous decades. Collectively, these processes of restructuring have created...

Resource Type:

Dissertation