Index Catalog // ScholarsArchive@OSU

The Effects of Digital Music Streaming on the Revenue Models of Independent Musicians

Creator:: Autio, Alexander Jon
Abstract:: “The Effects of Digital Music Streaming on the Revenue Models of Independent Musicians” discusses the rise of online music distribution, the current state of the music industry, and specifically, analyzes how online music distribution effects the revenue generation methods and careers of independent musicians. While the issues of music streaming...
Resource Type:: Honors College Thesis
Full Text:: : Colleen Bee “The Effects of Digital Music Streaming on the Revenue Models of Independent Musicians

Exploring the Consumer Green Gap: Consumer Attitudes and Intentions Related to Sustainable Product Consumption

Creator:: Geldert, Brionna R.
Abstract:: Green consumerism is an important issue among marketers due to the prevailing green gap (Tseng, 2016). A consumer’s green gap is the distance between the stated importance of protecting the environment and actual behavior (Tseng, 2016). This study strives to understand factors affecting consumer motivations and decisions related to sustainable...
Resource Type:: Honors College Thesis
Full Text:: . APPROVED: _____________________________________________________________________ Colleen Bee

A Comprehensive Analysis of NCAA v. Alston and its Implications for the Collegiate Sports Model

Creator:: Buckner, Nya
Abstract:: The National Collegiate Athletic Association (NCAA) is the governing body for collegiate athletics and has regulated the activity of student-athletes with the primary goal of preserving amateurism. In recent years, the restrictions of this principle have been challenged in court. The Supreme Court case NCAA v. Alston (2021) challenged the...
Resource Type:: Honors College Thesis
Full Text:: Colleen Bee The National Collegiate Athletic Association (NCAA) is the governing body for

The “Re-Beav” Branding : An examination of the process and outcomes of the Oregon State Athletics Rebrand

Creator:: Rumpakis, Alexandra
Abstract:: The culture of brands and branding is ever-changing and evolving. Brands are becoming increasingly important in today’s society, yet they are harder to differentiate. As a result of this growing importance and competition, it is difficult to attain a strong brand presence among competitors and achieve a distinct identity with...
Resource Type:: Honors College Thesis
Full Text:: Colleen Bee The culture of brands and branding is ever-changing and evolving. Brands are

Why the Women's National Basketball Association (WNBA) is a Failing League and What Should Be Done to Improve It

Creator:: Mannen, Noelle R.
Abstract:: The WNBA is a league that has been characterized by struggle ever since its inception in 1996. The biggest reason for nearly all of its problems lies with one source: money. The WNBA simply does not have enough money to make it a functionable professional sports league. As a result...
Resource Type:: Honors College Thesis
Full Text:: Abstract approved: Colleen Bee The WNBA is a league that has been characterized by struggle

Culture : The Cornerstone of Effective International Marketing Strategies between the United States and China

Creator:: Vogt, Alison Marie
Abstract:: From improving technologies to increasing access to modern infrastructure and wealth, our once parceled and divided world is slowly “flattening”, or becoming more globally integrated. As a result of this changing climate of business, companies must recognize the harm that a narrow view on culture and experiences can cause in...
Resource Type:: Honors College Thesis
Full Text:: : Colleen Bee From improving technologies to increasing access to modern infrastructure and wealth

Subcultures of Significance: Urbanity-Rurality, Tightness-Looseness, and Risk Perception

Creator:: Frydenlund, Nicole T. L.
Abstract:: Tightness-looseness (TL) is a cultural construct that measures the level of social norms present in a community, and the level of scrutiny of deviance from these norms. This construct offers a unique foundation for investigating how norms influence behavioral processes. Research in TL is relatively young, creating a frontier of...
Resource Type:: Honors College Thesis
Full Text:: _____________________________________________________________________ Colleen Bee, Committee Member, representing the Department of Marketing

A Professional Athlete’s Transition Out of Sport: The Challenges and Opportunities that Pertain to Entering into a New Career

Creator:: Bishop, Sierra A.
Abstract:: Each year, whether it be under voluntary or unvoluntary circumstances, countless professional athletes retire from their sport. Even by the average retirement age of 30, many are still underprepared to face the challenges that accompany the transition. Along with the changes in schedule, identity, and social group, numerous professional athletes...
Resource Type:: Honors College Thesis
Full Text:: _____________________________________________________________________ Colleen Bee, Committee Member, representing Marketing

Developing a questionnaire with the intent of measuring user experience in test trials of low-cost virtual reality.

Creator:: McUne, Andrew R.
Abstract:: This paper details the development and pre-testing of a questionnaire designed for assessing the user experience of a View-Master virtual reality headset, and discusses the theory in the field of user experience used to carry out that effort. A group of eight researchers drafted the questionnaire collectively, with the intent...
Resource Type:: Honors College Thesis
Full Text:: _____________________________________________________________________ Colleen Bee, Committee Member, representing Marketing

Developing a Questionnaire with the Intent of Measuring User Experience in Test Trials of Low-Cost Virtual Reality

Creator:: McUne, Andrew R.
Abstract:: This paper details the development and pre-testing of a questionnaire designed for assessing the user experience of a View-Master virtual reality headset, and discusses the theory in the field of user experience used to carry out that effort. A group of eight researchers drafted the questionnaire collectively, with the intent...
Resource Type:: Honors College Thesis
Full Text:: _____________________________________________________________________ Colleen Bee, Committee Member, representing Marketing

ScholarsArchive@OSU

The Effects of Digital Music Streaming on the Revenue Models of Independent Musicians

Exploring the Consumer Green Gap: Consumer Attitudes and Intentions Related to Sustainable Product Consumption

A Comprehensive Analysis of NCAA v. Alston and its Implications for the Collegiate Sports Model

The “Re-Beav” Branding : An examination of the process and outcomes of the Oregon State Athletics Rebrand

Why the Women's National Basketball Association (WNBA) is a Failing League and What Should Be Done to Improve It

Culture : The Cornerstone of Effective International Marketing Strategies between the United States and China

Subcultures of Significance: Urbanity-Rurality, Tightness-Looseness, and Risk Perception

A Professional Athlete’s Transition Out of Sport: The Challenges and Opportunities that Pertain to Entering into a New Career

Developing a questionnaire with the intent of measuring user experience in test trials of low-cost virtual reality.

Developing a Questionnaire with the Intent of Measuring User Experience in Test Trials of Low-Cost Virtual Reality

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