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  • Traceability Marketing

    Creator:
    Pollard, Iain
    Abstract:
    This study examines the economic implications for producers of seafood traceability marketing. There is a trend of increasing number of traceability schemes in the marketplace for reasons of health, sustainability, due diligence, transparency, legal and branding etc. European seafood trading companies are taking the opportunity to use these reasons to...
    Resource Type:
    Other
    Full Text:
    Microsoft Word - Document1 Title: Traceability Marketing