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  • Manual de herramientas.pdf

    Creator:
    Hansen, Eric N.
    Abstract:
    La mercadotecnia integra las varias funciones de una compañia para captar mercados específicos para poder satisfacer las necesidades de los clientes y también ayuda a crear relaciones con esos clientes. Este documento hace énfasis en los principios clave de la estrategia de mercadeo, ilustrados con ejemplos sacados de la estrategia...
    Resource Type:
    Technical Report
    Full Text:
    para empresarios madereros: Estrategias de Mercadotecnia Eric Hansen Laboratorio del Estudio

  • HansenCEO3 - English.pdf

    Creator:
    Hansen, Eric N.
    Abstract:
    Marketing integrates the various functions of a company to target specific markets in order to best meet the needs of customers and helps to create relationships with those customers. This document outlines key principles of strategic marketing, illustrated throughout with examples drawn from the marketing strategy developed by a small...
    Resource Type:
    Technical Report
    Full Text:
    Marketing Eric Hansen Forest Research Laboratory College of Forestry Oregon State University Corvallis

  • Wood-based entrepreneurs toolkit : strategic marketing

    Creator:
    Hansen, Eric N.
    Abstract:
    English and Spanish versions available.
    Resource Type:
    Technical Report

  • Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study

    Creator:
    Hansen, Eric
    Abstract:
    In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external environment, students are asked to recommend a marketing strategy.
    Resource Type:
    Technical Report
    Full Text:
    OPPORTUNITIES? A TEACHING CASE STUDY by Eric Hansen Department of Wood Science & Engineering The Forest

  • Wood-based Entrepreneurs Toolkit: Communicating Effectively With Your Customers

    Creator:
    Hansen, Eric and McIsaac, John
    Abstract:
    Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is...
    Resource Type:
    Technical Report
    Full Text:
    industry, the scientific community, students, and the general public. The AuThors Eric Hansen is Professor

  • Wood-based Entrepreneurs Toolkit: Finding Market Information

    Creator:
    Hansen, Eric and Salim, Nizam
    Abstract:
    This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
    Resource Type:
    Technical Report
    Full Text:
    Information Eric Hansen and Nizam Salim Forest Research Laboratory College of Forestry Oregon State

  • Wood-based Entrepreneurs Toolkit: Public Relations

    Creator:
    McIsaac, John and Hansen, Eric
    Abstract:
    Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller.
    Resource Type:
    Technical Report
    Full Text:
    Sawmill Scraps, page 17 Articles Issue XXIC Winter 2012 John McIsaac and Eric Hansen Forest Research

  • Wood-based Entrepreneurs Toolkit: New Product Development

    Creator:
    Hansen, Eric
    Abstract:
    Improving existing and developing completely new products is an important part of maintaining a healthy business. This document outlines key principles of new product development, illustrated through the activities of a small sawmilling company.
    Resource Type:
    Technical Report
    Full Text:
    , and the general public. The AuThor Eric Hansen is Professor of Forest Products Marketing, Department

  • The sales presentation

    Creator:
    Smith, Robert, Hansen, Eric, 1968-, and Oregon State University. Extension Service
    Abstract:
    With a little patience and a lot of practice, sales presentations can become one of your most productive selling tools. Success depends on your capacity to listen, the depth of your knowledge of your company and its products, and your ability to ask the right questions.
    Resource Type:
    Technical Report
    Full Text:
    products marketing spe- cialist, Virginia Tech; and Eric Hansen, Extension forest products marketing

  • Developing and maintaining customer contacts

    Creator:
    Oregon State University. Extension Service, Smith, Robert, and Hansen, Eric, 1968-
    Abstract:
    It has been estimated that a business loses 20 percent of its customers annually. These losses may be a result of competitors’ activities, changing material requirements, changes in purchasing policies, relocation, business failures, retirements, mergers, death, or litigation. In some commodity-like forest products, this percentage may be much higher. Somehow,...
    Resource Type:
    Technical Report
    Full Text:
    products marketing spe- cialist, Virginia Tech; and Eric Hansen, Extension forest products marketing