Index Catalog // ScholarsArchive@OSU

Creator:: Ratchford, Mark and Barnhart, Michelle
Abstract:: The present study develops and empirically tests a parsimonious new multiple-item scale to measure consumers’ propensities to adopt new technologies. We show that a consumer’s likelihood to embrace new technologies can reliably be measured by a 14-item index that combines assessments of consumers’ positive and negative attitudes towards technology. Consistent...
Resource Type:: Article
Full Text:: PROPENSITY (TAP) INDEX MARK RATCHFORD a MICHELLE BARNHART b a Mark Ratchford is

Creator:: McIver, James and Brunson, Mark
Abstract:: This special issue presents short-term ecological effects of restoration treatments imposed as part of the Sagebrush Steppe Treatment Evaluation Project (SageSTEP), and summarizes public attitude survey results related to restoration efforts. Funded by the US Joint Fire Science Program (JFSP; 2005-2011), the Bureau of Land Management (BLM; 2011 to present),...
Resource Type:: Article
Full Text:: , OR 4 Mark Brunson, Professor, Utah State University, Logan, UT 6

Creator:: Oregon State University. College of Forestry, Thielges, Bart, Wells, Gail, and Fedoroff, Nick
Abstract:: Magazine of the OSU College of Forestry. Vol 13, No. 1
Resource Type:: Other
Full Text:: , please mark your calendars fo r Fernhopper Day: May 20, 2000. Best regards co all, B ART A

Creator:: Cheng, Yu-Chi
Abstract:: Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...
Resource Type:: Masters Thesis
Full Text:: ancient Rome. when caps on wine amphoras revealed the maker's mark (Abalos, 1985). Branding, the process

Creator:: Oregon State College. Federal Cooperative Extension Service and Davis, George B. (George Balfour), 1915-
Abstract:: Published February 1951. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Resource Type:: Technical Report
Full Text:: agreement carefull y. After care- ful consideration of the form as a whole, mark out those conditions which

Creator:: Karow, Russell S., Reed, Barbra, Kronstad, Warren E. (Warren Evrind), 1932-, and Warren E. Kronstad Honorary Symposium (1999 : Oregon State University)
Abstract:: Published June 2000. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Resource Type:: Technical Report

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