This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a trained anthropologist can improve advertising strategies. My instruments for conducting this research include an in-depth...
This dissertation addresses three topics on the implications of firm behaviors in creating and adopting knowledge of production, choosing international location for production and market access, and using informative advertising in a market competition with multidimensional product characteristics. The first study investigates the empirical evidence of local knowledge spillovers in...