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Filtering by: Subject Advertising, Magazine -- Social aspects

Gender and Race Stereotypes in Advertisements in Science, 2004-2006

Creator:

Atwood-Wheeler, Kathryn

Abstract:

This study documents the occurrence of stereotypical representations of gender, race, and other characteristics in individuals that appear in advertisements in the prestigious academic journal Science. It repeats and expands upon a study conducted by Mary Barbercheck (2001) that analyzed advertisements in Science between 1995 and 1997. In this study,...

Resource Type:

Masters Thesis