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Filtering by: Subject Amusement parks -- Psychological aspects

Turning Back the Calendar: An Analysis of Main Street USA’s use of Nostalgia

Creator:

Cox, Travis L.

Abstract:

Main Street USA in Southern California’s Disneyland theme park is often described as nostalgic. However, previous research on this subject has failed to identify what elements actually make Main Street USA nostalgic as well as determine why Disney uses this nostalgia to influence park guests. In order to respond to...

Resource Type:

Masters Thesis