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Filtering by: Subject Consumer behavior -- Taiwan

Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

Creator:

Hsu, Hsiu-Ju

Abstract:

According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...

Resource Type:

Masters Thesis
Application of an ecological model to dairy product consumption behavior among eighth graders in Taipei, Taiwan

Creator:

Lai, I-Ju

Abstract:

Calcium is important to bone health as well as related to a number of health problems such as osteoporosis, hypertension, cardiovascular disease, and some cancers. Calcium intake level was far below the Dietary Reference Intake and dairy product consumption was inconsistent with the Daily Dietary Guidelines among adolescents in Taiwan...

Resource Type:

Dissertation