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Filtering by: Subject Consumers -- Oregon -- Tillamook County -- Attitudes

Inshopping in rural communities : consumers' and retailers' perceptions

Creator:

Mullis, Katy L.

Abstract:

The ever changing nature of the retail industry, and the additional challenges of doing business in a rural area, mean that retailers in rural communities face a unique situation that makes them especially vulnerable to outshopping by rural consumers. Therefore the purpose of this study was to investigate factors which...

Resource Type:

Masters Thesis