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Filtering by: Subject Jeans (Clothing) -- Oregon -- Corvallis

Prestige seeking consumer behavior and evaluative criteria of premium brand jeans

Creator:

Bell, Meagon M.

Abstract:

Although designer brand denim apparel has been popular since the early 1980’s, the term “premium denim” is a relatively new concept to the apparel industry. This study investigated evaluative criteria used by female consumers when purchasing premium denim jeans. Previous studies have examined evaluative criteria and its importance in purchasing...

Resource Type:

Masters Thesis