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Filtering by: Keyword Marketing strategy Subject Milkfish industry

Will Soft-boned Milkfish - a Traditional Food Product from Semarang City- INDONESIA - breakthrough the global Market?

Creator:

Agustini, Tri Winarni, Susilowati, Indah, Ari Setyati, Subagyo, and Ari Setyati, Wilis

Abstract:

One of the famous traditional food products from Semarang city is softboned-milkfish (called as bandeng presto). In national level, Bandeng Presto is the trade mark of Semarang City. Bandeng presto are produced by several outlet in Semarang from small to large in scales. The products are vary, in term of...

Resource Type:

Research Paper

Full Text:

improved quality in production techniques, lay out designed, and the marketing strategy for bandeng