Due to the overwhelming concern for the current state of our oceans, The Pew Ocean Commission (2003) and the U.S. Commission on Ocean policy (2004), have both strongly recommended an increase in our society’s ocean literacy. An increase in ocean literacy can be achieved through informal education institutions such as...
With 150 million people visiting accredited zoos and aquariums annually, these institutions have the unique opportunity to present conservation-oriented messages to a large and receptive audience. The purpose of this study was to explore the role of interpretation and/or the viewing of live animals in the communication of these messages....