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Filtering by: Subject Word-of-mouth advertising

Factors influencing source credibility of consumer reviews : apparel online shopping

Creator:

Shin, KoEun

Abstract:

The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...

Resource Type:

Masters Thesis