The seafood industry is one part of the food industry competing for consumer protein demand. Generic advertising or promotion offers one approach to expand that demand. Generic promotion programs focus on market expansion involving an entire industry or segment. They involve advertising directly to the final consumer or to institutional...
The seafood industry is one part of the food industry competing for consumer protein demand. Generic advertising
or promotion offers one approach to expand that demand. Generic promotion programs focus on market expansion involving
an entire industry or segment. They involve advertising directly to the final consumer or to institutional...
Remote-access computer file serials, often referred to simply as electronic serials, possess characteristics that challenge our definition of the term “serial” and our ability to catalog them according to the established cataloging code. These challenges are reflected in the library science literature, where cataloging and indexing issues have generated thoughtful...
The Columbia River Gillnetter is the pilot of the Lower Columbia River commercial fishing industry, keeping fishermen and the public in touch with today's important issues.
The Columbia River Gillnetter is the pilot of the Lower Columbia River commercial fishing industry, keeping fishermen and the public in touch with today's important issues.
This study documents the occurrence of stereotypical representations of
gender, race, and other characteristics in individuals that appear in advertisements in
the prestigious academic journal Science. It repeats and expands upon a study
conducted by Mary Barbercheck (2001) that analyzed advertisements in Science
between 1995 and 1997. In this study,...
Products as diverse as soda-pop, fashion and
automobiles are selling to the tunes of classic and current
pop and rock music. The combination of MTV (Music
Television), the latest audio-visual technology, and the
replacement of movie stars by rock stars as the idols of
contemporary youth (Beckett, 1985; Hartman, 1987),...
Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer
samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability of fresh fish
in shops, meal preparation skills, intentions to buy fresh fish, and actual consumption frequencies. In the pre-campaign...
Adult onset progressive alopecia and leukotrichia developed in 2 registered black Angus cows, aged 6 and 7
years. Histopathologic findings in skin were prominent melanin clumping and degeneration of matrix cells with formation
of giant multinucleate cells within hair bulbs, accompanied by peribulbar melanin incontinence and fibrosis and dystrophic
hair...
Over a 3.5-year period, 4 Rocky Mountain goats (Oreamnos americanus), housed at a single facility, developed clinical disease attributed to infection by Caprine arthritis encephalitis virus (CAEV). Ages ranged from 1 to 10 years. Three of the goats, a 1-year-old female, a 2-year-old male, and a 5-year-old male, had been...
This study estimates the welfare effects of cigarette advertising using the framework
posited by Becker and Murphy (1993). This model exposes previously unaccounted
benefits of cigarette advertising and allows for conventional social welfare estimation by
assimilating the theory of advertising into the general theory of complements. The policy
implications of...
Hmong women in the U.S. have low rates of breast and cervical cancer screening, and the factors that influence screening in this population are not well-understood. This qualitative study explored family and clan influences on Hmong women’s breast and cervical cancer screening attitudes and behavior. We conducted in-depth interviews with...
There is increasing evidence that aging is affected by biological (circadian) clocks – the internal mechanisms that coordinate daily changes in gene expression, physiological functions and behavior with external day/night cycles. Recent data suggest that disruption of the mammalian circadian clock results in accelerated aging and increased age‐related pathologies such...
Background: Considering the pharmacokinetic and pharmacodynamic aspects of different medications, it is plausible that the age of a smoker could affect the half-life of these drugs. The aim of this study was to compare the effectiveness of smoking cessation drugs (nicotine replacement therapy, bupropion, and varenicline) used either in isolation...
Report analyzes subscription costs and impact factors for journals in which OSU Department of Fisheries & Wildlife faculty most frequently published from 2000-2005. Includes a spreadsheet with journal title, subscription cost, impact factor, publisher, information about whether the journal is published by a non-profit or commercial publisher, and cost per...
The Oregon Library Association has produced its peer-reviewed journal, the OLA Quarterly (OLAQ), since 1995, and OLAQ was published in Digital Commons beginning in 2014. When the host institution undertook to move away from Bepress, their new repository solution was no longer a good match for OLAQ. Oregon State University...
The objective of this thesis is to examine and compare hot
metal and cold type production of display advertising for newspapers.
The classical hot metal system uses a lead alloy as its basic building
material while modern cold type production uses photographic
means. Some advantages of using cold type are...
Digital repository managers rely on usage metrics such as the number of downloads to demonstrate research visibility and impacts of the repositories. Increasingly, they find that current tools such as spreadsheets and charts are ineffective for revealing important elements of usage, including reader locations, and for attracting the targeted audiences....
Users interested in customizing their Primo installation are required to configure specific settings, files, and code during the View setup process. A consequence of this is that unique customizations are not easily sharable between institutions. With the release of the new Primo User Interface, Ex Libris has enabled institutions to...
The success of NIKE, Inc. is deemed miracle by professionals on both Wall
Street and Madison Avenue. Research done in the past tends to credit the growth
of NIKE, Inc. to its marketing strategies. By placing the achievement of the
company in the postmodern context, this study analyzes the cultural...
More research has been conducted regarding women's
costume history than that of men's historic costume. One
area in which little research has been conducted concerns
men's boxer underwear. The need for additional research
dealing with basic style changes of men's boxer undershorts
was compelling to this researcher, as well as...
Oregon Wildlife is published monthly by the Oregon State Department of Fish and Wildlife. Volumes 1 through 28 were entitled Oregon Game Commission Bulletin.