The seafood industry is one part of the food industry competing for consumer protein demand. Generic advertising
or promotion offers one approach to expand that demand. Generic promotion programs focus on market expansion involving
an entire industry or segment. They involve advertising directly to the final consumer or to institutional...
Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer
samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability of fresh fish
in shops, meal preparation skills, intentions to buy fresh fish, and actual consumption frequencies. In the pre-campaign...
In July 1997 a trade agreement between Norway and the European Union went into effect. The agreement specifies
an increase in the export levy on Norwegian salmon entering the EU from 0.75% to 3.00% ad valorem. The proceeds of the
levy are to be used by the Norwegian Seafood Export...