Grocery retailing is a big business that impacts every American. Retailers at the end of the food distribution channel greatly influence the food manufacturers at its beginning. Grocery retailers often are the only face that consumers see in the food distribution channel; thus, they are the most powerful gatekeepers between...
Individuals in the soft white wheat industry in the Pacific Northwest are looking for new marketing tools which will be helpful for their operations and reduce some of their risk. During the past 18-24 months their interest has centered on the commodity futures market, where they would like to see...
Understanding marketing research begins with understanding marketing
and marketing management. This study builds a concise normative
model for marketing management and infers from it the scope and
nature of marketing research and the role various organizations should
take in conducting it. Marketing research activities in the Pacific
Northwestern forest industry...
Published May 1981. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published October 1973. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Pacific Northwest vegetable and fruit growers always have faced changing markets. To many growers, these changes have seemed faster than usual in recent years, fueled by shifting consumer preferences, increasing production costs, and new market logistics. The number of processing plants in the region continues to decline. Typically, plant closures...
Published July 1972. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Creating a new food product is exciting; selling it is challenging. The thrill of creating a new product often subsides once the task of developing sales becomes the priority. Sales can be one of the most arduous and emotional aspects of starting a new food company. Many new manufacturers hit...
Unstable prices have been a chronic problem in the U.S. hog
industry during the past 15 years, and several studies illustrate the
need for price risk avoidance tools for hog producers. One such price
risk management tool is the use of live hog futures markets. This
study explores if Pacific...