The role of convenience in explaining food attitudes and consumption has been discussed in several recent studies. The purpose of this study is to test a model of the relationship between convenience, attitudes
and fish consumption in Norway. This model has previously been tested in five other European countries (Olsen...
This project aims to determine if the relationship between shopping behavior and the tempo of in-store music is impacted by shoppers’ cultural orientation. Companies that expand their business overseas need to better understand not only the demographics of the market they are entering into, but also the cultural beliefs and...
The first purpose of this study is to consider the mediators-involvement and attitudinal loyalty-in the relationship between satisfaction and repurchase loyalty toward fish. In addition, the antecedents of the
theory of planned behavior are included to compare the relative role of satisfaction, social norms and perceived behavioral control in forming...
The Finnish food service outlets can be categorized as commercial foodservice operators, public kitchens
or staff restaurants. The aim of this paper is describe how much fish consumption varies between different
types of catering outlets and what is the importance of kitchen personnel’s opinions to fish consumption.
The data was...
Different types of wild dolphin excursions, particularly those that are in close proximity to dolphins may impact them in various degrees. This study investigated the supply and demand of different types of wild dolphin excursions in Hawaii. Using conjoint analysis, this study examined tourist/consumer's willingness to pay (WTP) for wild...
The adoption process is an information seeking and
information-processing activity (Rogers, 1983,p. 21).
Fashion information which consumers receive from various
sources directly affects their decision to adopt or reject a
style (Sproles, 1979, p. 173). Research has shown that
consumers vary in their use of fashion information sources
during the...
The success of NIKE, Inc. is deemed miracle by professionals on both Wall
Street and Madison Avenue. Research done in the past tends to credit the growth
of NIKE, Inc. to its marketing strategies. By placing the achievement of the
company in the postmodern context, this study analyzes the cultural...
Little empirical research has been conducted on self-gifts
as a phenomenon of consumer behavior. A review of
literature demonstrated that the phenomenon of self-gifts has
been studied from the conceptual aspect, such as self-gift
functions. Yet, our knowledge of self-gifts still remains
limited because many of the determinants of self-gifts...