The “Fast Fish” campaign is a policy promoted by the Ministry of Agriculture, Forestry and Fisheries in Japan. The term “Fast Fish” refers to fish products that are boneless and easy to prepare. Our study examined the campaign’s influence on consumer consciousness of marine environmental preservation in Japan, which is...
The “Fast Fish” campaign is a policy promoted by the Ministry of Agriculture, Forestry and Fisheries in Japan. The term “Fast Fish” refers to fish products that are boneless and easy to prepare. Our study examined the campaign’s influence on consumer consciousness of marine environmental preservation in Japan, which is...
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MasashiMOCHIZUKI
Technology Research Department; Kyoto Prefectural Agriculture, Forestry
Since October 2013, consecutive cases of food mislabeling, such as Black Tiger Prawns being sold under the name of Kuruma Prawns in famous restaurants, department stores, etc., have begun to surface in Japan, and this has become a social problem. This study conducted a consumer questionnaire in free-answer format in...