The success of NIKE, Inc. is deemed miracle by professionals on both Wall
Street and Madison Avenue. Research done in the past tends to credit the growth
of NIKE, Inc. to its marketing strategies. By placing the achievement of the
company in the postmodern context, this study analyzes the cultural...
The purpose of this study was to determine whether women aged 65
and older are wearing sweatshirts and sweatpants for activewear, and, if so,
to investigate the types of activities they are worn for, reasons for wearing,
feature preferences, and fitting problems. While sweatshirts and sweatpants
have been popularly worn...
With the arrival of European settlers to Western Oregon nearly 150 years ago came new methods of forest management. Early settlers' forest practices consisted of little more than harvesting what seemed an endless supply of timber. Forestry in the 20th century eventually incorporated such management concerns as re-forestation, biodiversity, wildlife...
The purpose of this study was to determine whether a course in cultural competency would impact associate degree nursing students' perceptions of their abilities to provide care to culturally diverse clients. Ethnographic interviews with nursing faculty, graduates and students were utilized in course development. The cultural competency course was evaluated...
According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...
The Wanniya-laeto, often referred to as Veddas, are the indigenous people of Sri Lanka. They live primarily in governmental designated areas in the forest with a few Vedda villages on the eastern coastal region. In-depth, semi-structured interviews as well as participant observation were the methods used to access the perceptions...
During the early 19th Century, the fur trade brought many Iroquois to the Pacific Northwest as working primarily as voyageurs for the North West Company. When the North West Company merged with the Hudson's Bay Company, the Iroquois employees merged as well. After retirement, some settled in the Willamette Valley...
A cultural landscape analysis of two historic cemeteries in St. Paul, Oregon demonstrates that the residents of this early community were unknowingly using grave markers to express their worldview and the identities that they felt were most important. Because of the historical and cultural development of this community as the...
The increased ethnic diversity of the U.S. population, including an increase of Indian immigrants, calls for an investigation of the Indian apparel consumption differences among first generation Indians and second generation Indian American females within the United States market. This study examined the Indian apparel consumption behavior of two levels...