The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
Because of the intangible nature of online shopping, consumers perceive online shopping as being risky. This study examined how this risk can be reduced specifically by using a more effective online product presentation method. A combination of the number of product views (one and four) and size (small and large)...
The purpose of this study was to determine differences in the way a designer designs because of his or her cultural background. For example, would a designer from the US design with the same components of design in mind as someone from another country? The objective was not to explore...
In bioacoustics, automatic animal voice detection and recognition from audio recordings is an emerging topic for animal preservation. Our research focuses on bird bioacoustics, where the goal is to segment bird syllables from the recording and predict the bird species for the syllables. Traditional methods for this task addresses the...
Recent work in machine learning concerns the detection and identification of bird species from audio recordings of their vocalizations. Such analysis can yield valuable ecological information concerning the activity and distribution of species in the wild. Current species-identification methods require individual syllables of bird audio as input, but field-collected audio...
The end of the Cold War brought about changes within international political relations that resulted in expanded interest in global civil society. Such developments, like globalization and democratization, have encouraged the growth of social and political organizations. Political scientists have found that these inter-governmental and non-governmental organizations have a significant...
Animals aggregate and interact in nonuniform and nonrandom patterns, which lead to group level characteristics that have important evolutionary and ecological consequences. Network analysis provides a useful conceptual framework for linking animal interactions at all scales from dyads to communities, to populations and ecosystems. Despite exciting theoretical and applied advances...
Diverse scientific fields collect multiple time series data to investigate the dynamical behavior of complex systems: atmospheric and climate science, geophysics, neuroscience, epidemiology, ecology, and environmental science. Identifying patterns of mutual dependence among such data generates valuable knowledge that can be applied either for inferential or forecasting purposes. Vector autoregressive...
Music is a global tradition. Different cultures around the word have different musical traditions and histories, but all people create music for the same reason: the love of music and expressing oneself. In the spring of 2011, the Oregon State University Music Department entered into a cultural exchange program with...
Law enforcement in Indian Country has been characterized as a “maze of injustice”—one in which offenders too easily escape and victims are too easily lost (Amnesty International, 2007). Tribal, state, and federal governments have recently sought to amend this through the passage of the Tribal Law and Order Act (TLOA)...