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  • The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

    Creator:
    Ti, Chihmin
    Abstract:
    Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
    Resource Type:
    Masters Thesis
    Full Text:
    psychological reactions such as attitudes and behavioral reactions. According to Mehrabian and Russell (1974

  • Online product presentation and perceived trustworthiness : the moderating role of gender

    Creator:
    Marshall, Kerianne
    Abstract:
    E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
    Resource Type:
    Masters Thesis
    Full Text:
    negative aspect of a slow economy is that many consumers were searching for deals on the web and moving

  • Gender and Race Stereotypes in Advertisements in Science, 2004-2006

    Creator:
    Atwood-Wheeler, Kathryn
    Abstract:
    This study documents the occurrence of stereotypical representations of gender, race, and other characteristics in individuals that appear in advertisements in the prestigious academic journal Science. It repeats and expands upon a study conducted by Mary Barbercheck (2001) that analyzed advertisements in Science between 1995 and 1997. In this study,...
    Resource Type:
    Masters Thesis
    Full Text:
    ; advertising rates are based on these options (American Association for the Advancement of Science, 2008a

  • Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

    Creator:
    Chen, Roger L.
    Abstract:
    The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...
    Resource Type:
    Masters Thesis
    Full Text:
    Factors in the Postmodern World 32 Identity as Media-Constructed 33 Advertising as Cultural Texts 37

  • Essays on information economics

    Creator:
    Youn, Hyungho
    Abstract:
    This dissertation addresses three topics on information economics. Generally, information is not perfect or costless as classical economics assumes. Thus, a consumer searches information at his cost or a seller provides information at his cost. First, chapter 2 presents a theoretical model where a consumer searches for local brand information....
    Resource Type:
    Dissertation
    Full Text:
    randomizes prices and advertises the price changes. We show that at equilibrium the advertising intensity is

  • Cigarette advertising, price and social welfare : empirical evidence

    Creator:
    Farr, Stephen J.
    Abstract:
    This study estimates the welfare effects of cigarette advertising using the framework posited by Becker and Murphy (1993). This model exposes previously unaccounted benefits of cigarette advertising and allows for conventional social welfare estimation by assimilating the theory of advertising into the general theory of complements. The policy implications of...
    Resource Type:
    Masters Thesis
    Full Text:
    Cigarette advertising, price and social welfare : empirical

  • Accepting your feelings

    Creator:
    Oregon State University. Extension Service
    Abstract:
    In many ways, losing a job is like losing part of yourself. Your lifestyle suddenly changes. Schedules and routines that controlled a large part of your time are no longer there. You lose contact with former co-workers and friends.
    Resource Type:
    Technical Report

  • Non-technical factors and success after college

    Creator:
    Ruegg, Robert G.
    Resource Type:
    Undergraduate Thesis
    Full Text:
    - Psychological Factors and Success A. The Extent of Psychology in Success B. We Have the Necessary Things C

  • The effect of concentrated color on student performance

    Creator:
    McKean, Doris Spears
    Abstract:
    A study of student performance in relation to concentrated color in the environment was conducted in an elementary school near Portland, Oregon. Third grade classrooms served as laboratories, with the total third grade student population of 83 students serving as subjects. The project covered a four week period of time....
    Resource Type:
    Masters Thesis
    Full Text:
    psychological factors associated with human response to color. About the same time, around 1900, Jastrow and

  • Relationship between the similarity of food preferences among parents and children and parental attitudes

    Creator:
    Dean, Ailene Deanna
    Abstract:
    The purpose of this study was to explore the relationships between the similarity of food preferences among parents and children, and parent attitudes. Thirty-five children of preschool ages and their parents served as subjects for this study. All children were enrolled in preschool programs established by the = Family Life...
    Resource Type:
    Masters Thesis
    Full Text:
    forms of malnutrition are associated with decelerated mental development and psychological