The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers' hedonic shopping value is associated with several...
According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
Any woman's wardrobe is important, as it is to a
great extent an indication of her character. A High
School teacher, holding the position she does, as a director
of the aims and ideals of young girls must be especially
careful in her dress. Her clothing should be
neat, well...
The purpose of this study was to identity clothing
purchasing habits of women 60 years of age and over.
Data for this study were obtained from a questionnaire
administered to 94 women, 60 years of age and over, living
in Portland, Corvallis, and Eugene, Oregon. The sample was
analyzed on...
This thesis is a study of the types and numbers of items of apparel in a selected group of Oregon State University women's present college wardrobes and in a college wardrobe they consider to be adequate, the occasions for which each type of clothing is worn, the amount of time...