According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
Little empirical research has been conducted on self-gifts
as a phenomenon of consumer behavior. A review of
literature demonstrated that the phenomenon of self-gifts has
been studied from the conceptual aspect, such as self-gift
functions. Yet, our knowledge of self-gifts still remains
limited because many of the determinants of self-gifts...
The purpose of the present study was to investigate
consumer knowledge and attitudes toward consumer education
of college students in secondary teacher education
preparatory programs in Korea.
Specifically, this study was aimed to 1) measure the
degree of consumer knowledge of college students in
secondary teacher education preparatory programs, 2)...
The purpose of this study is to critically explore low-income women's experience as they negotiate post secondary education in community colleges. Three research questions explore the context through which low-income women have entered the college experience, what that experience is like for them, and how the community college experience has...
Community colleges in the United States have become an important educational destination for international students. According to the Institute of International Education (IIE, 2006), international students who enrolled for the first time at a U.S. campus increased by 8 per cent, from 131,946 students in 2004/2005 to 142,923 in 2005/2006....