This study provides the model that first synthesizes strategic group
theory with the New Empirical Industrial Organization (NEIO) approach in
the international trade analysis, and uses the annual group data (1953-1988) from the U.S. brewing industry with two strategic groups (national
producers and regional producers) in the presence of growing...
Published October 1993. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
The US airline industry is going through a period of consolidation through mergers between leading airlines. A number of recent mergers have been approved by the Antitrust Division of the Department of Justice (DOJ) based on the presence of Southwest Airlines in merger-affected markets. In doing so, the DOJ makes...
This paper involved the estimation of a series of fare
equations in order to ascertain the effects of actual and
potential competition by Southwest on markets for air
travel. The results indicate that pricing strategies differ
depending on Southwest's presence on a route, which is not
consistent with the theory...
The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
Throughout society, many believe women are not succeeding professionally because of the institutional barriers created by men in the American workforce. However, women may be more competitive with other women than with men, especially when limited job positions are the goal. Competitiveness among women can be explained by a phenomenon...