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Creator:: Geisel, Julian and Hansen, Eric
Abstract:: The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you...
Resource Type:: Technical Report
Full Text:: and Services December 2015 Contributions in Education and Outreach No. 3h Julian Geisel and Eric

Creator:: Leavengood, Scott
Abstract:: “Quality is Job 1”—this slogan is familiar to many people because it was used by Ford Motor Company for nearly 20 years. All businesses know the importance of quality—with respect to quality of products and quality of service. However, knowing specifically how to manage for quality is another matter. Here...
Resource Type:: Technical Report
Full Text:: August 2015 Contributions in Education and Outreach No. 3g Scott Leavengood Forest Research

Creator:: Leavengood, Scott
Abstract:: By nature, most entrepreneurs are "doers" rather than "planners." At the same time, we know that successful organizations, regardless of their size, must plan for the future. High-level strategic planning such as establishing the long-term direction of the company is critical, but useless without a plan for implementation. This "implementation...
Resource Type:: Technical Report
Full Text:: Planning April 2015 Contributions in Education and Outreach No. 3f The AuThors Scott Leavengood is

Creator:: Hansen, Eric and Salim, Nizam
Abstract:: This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
Resource Type:: Technical Report
Full Text:: University Corvallis, Oregon September 2014 Contributions in Education and Outreach No. 3e The OSU

Creator:: Hansen, Eric
Abstract:: Improving existing and developing completely new products is an important part of maintaining a healthy business. This document outlines key principles of new product development, illustrated through the activities of a small sawmilling company.
Resource Type:: Technical Report
Full Text:: . December 2013 Contributions in Education and Outreach No. 3d Wood-based Entrepreneurs Toolkit: New

Creator:: McIsaac, John and Hansen, Eric
Abstract:: Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller.
Resource Type:: Technical Report
Full Text:: Entrepreneurs Toolkit: Public Relations. Contributions in Education and Outreach No. 3c, Forest Research

Creator:: Hansen, Eric and McIsaac, John
Abstract:: Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is...
Resource Type:: Technical Report
Full Text:: February 2012 Contributions in Education and Outreach No. 3b Editing, word processing, design, and

Creator:: Apel, Mark, Elliott, Catherine, Glenn, Erik, Prichard, Jon, Rashash, Diana, Simon, Darien, and Simon-Brown, Viviane
Abstract:: Information presented in three formats: full handbook, low-resolution booklet, and 16-page folding booklet.
Resource Type:: Technical Report

Creator:: Apel, Mark, McDonell, Lauren, Moynihan, Jay, Simon, Darien, and Simon-Brown, Viviane
Abstract:: Information presented in three formats: full handbook, low-resolution booklet, and 18-page folding booklet.
Resource Type:: Technical Report

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