The frame of reference for understanding the
rhetorical significance of cultural acts lies in the
identification and explication of the diversity of theories
which encompass sociological and anthropological
definitions of culture. The paradigms presented in this
thesis range from unilinear evolution, biological and
environmental determinism, materialism, historical
ethnology and reductionism...
In this thesis, I argue that the cooptation and commodification of young peoples’ creative expressions of individuality through the practice of “coolhunting” causes alienation within said young people and is, therefore, unethical. I support this claim by using Marxist theory of the Frankfort Institute, viz., Max Horkheimer and Theodor W....