Managing the financial affairs of a direct marketing operation includes:
• Raising capital
• Identifying financial objectives and creating plans to achieve them
• Budgeting for the future flow of cash receipts and disbursements (cash
management)
• Controlling the use and distribution of funds
• Protecting the operation’s assets
Capital...
Selecting the right people to meet and serve customers is an important
decision in establishing and operating a direct farm market outlet. When
selecting and training employees, remember that customers expect a cordial atmosphere and friendly service. You want employees who are alert for opportunities to be of service, who...
Selecting a good location for a direct farm‑to‑consumer enterprise is of primary importance in direct marketing. Although roadside stands, U-pick operations, and farmers markets can and do operate in different locations and settings, certain key factors contribute to a satisfactory direct market location:
• Being on a well‑traveled road near...
A successful direct farm maketing business requires a knowledge and understanding of effective marketing and management practices. This publication discusses what services and choices to offer customers and how to price and promote items for sale.
Strategies for managing production and marketing costs ensure greater
profitability and stability, especially for direct marketers who decide to expand and diversify their operations. In developing these strategies, it is important to understand concepts such as fixed and variable costs, depreciation, and interest. These concepts can help you develop budgets...
With the renewed interest in direct marketing activity, more and more farmers are asking, Is direct farm‑to‑consumer marketing the answer? This question can best be answered after assessing:
• Personal abilities and desire to sell directly to consumers
• The farming operation’s compatibility with direct marketing
The assessment should also...
The U.S. wood window and door industry has experienced much growth
for the past decade. However, to date, little information on factors that could
affect marketing strategies exists. This research represents an initial step for
providing this information.
A mail survey of U.S. wood window and door manufacturers was used...
Two econometric models were developed to forecast consumption,
production, and price of hardwood lumber, and removals and price
of hardwood sawlog stumpage. Four eastern U.S. regions were represented
in the models. Hardwood lumber consumption by manufacturing,
shipping, residential construction, and nonresidential construction
industries was recognized. Hardwood sawlog stumpage removals from...
The Pacific salmon market may often be characterized by
disequilibrium conditions and less than perfect information. Thus the
study of the decision-making behavior, especially short-run pricing,
of wholesale market participants in this industry requires the use of
alternative models to the conventional, price-taking, perfect
competition model of the firm.
This...
The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
