Main Street USA in Southern California’s Disneyland theme park is often described as nostalgic. However, previous research on this subject has failed to identify what elements actually make Main Street USA nostalgic as well as determine why Disney uses this nostalgia to influence park guests. In order to respond to...
Post World War II victory culture and its fallout-the consensus ideology-led to the creation of a middle class willing to conform to a prescribed set of ideals, safely removed from all danger, and enjoying the material benefits of a growing middle-class income bracket. Walt Disney and Hugh Hefner, two seemingly...