"The topic of market failure is rarely addressed in the literature. This report represents a starting point. It describes the dynamics of farmers' market startups, closures, and manager turnover. It focuses on two important resources--administrative revenue and labor--used by farmers' markets. Data for a sample of markets that failed are...
Published February 1983. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
A number of researchers view farmers’ markets as an appropriate vehicle for
re-embedding food markets into communities (O’Hara & Stagl, 2001, Feenstra, 2002,
Lyson, 2005). Amidst astounding growth in the number of farmers’ markets in the
United States in recent decades, many markets struggle and fail. Recent research
The Senior Farmers' Market Nutrition Program (SFMNP), piloted in Oregon in 2001, provided $100 worth of vouchers (aka coupons) to low-income seniors to buy fresh local produce from farmers at farmers' markets and roadside stands. Presented in a political ecology framework, this research integrated the perspectives of beneficiaries and their...
Most farmers’ markets lack information to make effective
changes and improvements. We have designed three
simple, low-cost methods to address the information gaps.
The first two—attendance counts and dot surveys—are
quantitative and can be used independently by markets.
The third method is the more complete Rapid Market
Assessment (RMA), which...
"Farmers' markets are valuable market channels for small farmers and important venues for the economic, nutritional, and social lives of communities. Efforts to make farmers' markets sustainable should focus on two influences on markets: external (related to public policy) and internal (related to market management). Well-crafted public policy is needed...
This thesis explores the use of Supplemental Nutrition Assistance Program (SNAP) benefits at the Corvallis and Albany, Oregon Farmers' Markets and its role in food access for SNAP participants. Utilizing a mixed-methods approach combining a farmers' market survey and household interviews, the study investigated who uses SNAP at the farmers'...
The first objective of this research is to develop primal and dual models of firm
behavior that incorporate firms' conjectures of their market power positions. The second
is to empirically test for the presence of market power in eastern Oregon's stumpage and
lumber markets. Eastern Oregon was chosen since it...
Managing the financial affairs of a direct marketing operation includes:
• Raising capital
• Identifying financial objectives and creating plans to achieve them
• Budgeting for the future flow of cash receipts and disbursements (cash
• Controlling the use and distribution of funds
• Protecting the operation’s assets
Selecting the right people to meet and serve customers is an important
decision in establishing and operating a direct farm market outlet. When
selecting and training employees, remember that customers expect a cordial atmosphere and friendly service. You want employees who are alert for opportunities to be of service, who...