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  • Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...
    Resource Type:
    Masters Thesis
    Full Text:
    also to the remaining members of my committee: Dr. Hal Koenig, Dr. Sally K. Francis, and Dr. Chris L

  • Differences between fashion innovators and non-fashion innovators in their clothing disposal practices

    Creator:
    Chun, Ho-kyung
    Abstract:
    The purpose of this study was to investigate differences between fashion innovators and non-fashion innovators in clothing disposal practices defined by the length of time for retaining the clothing item, the ways of discarding clothing, and factors underlying the discarding of clothing items. Information for the study was obtained with...
    Resource Type:
    Masters Thesis

  • The effect of music in fashion video advertisements on attitude toward apparel brand

    Creator:
    Hennessy, Karen E.
    Abstract:
    Products as diverse as soda-pop, fashion and automobiles are selling to the tunes of classic and current pop and rock music. The combination of MTV (Music Television), the latest audio-visual technology, and the replacement of movie stars by rock stars as the idols of contemporary youth (Beckett, 1985; Hartman, 1987),...
    Resource Type:
    Masters Thesis
    Full Text:
    . Sally K. Francis, Head of the Department of Apparel, Interiors and Merchandising, for all of her

  • Perception of clothing clues by five-, nine-, and thirteen-year-olds

    Creator:
    Butzer, Peggy A.
    Abstract:
    The significance of dress in a first encounter situation has been demonstrated empirically: clothing serves as a vehicle for communicating information from one person to another. Thus, it is influential in affecting the formation of first impressions. This study was undertaken to explore the elements of dress that are most...
    Resource Type:
    Masters Thesis
    Full Text:
    ; and Dr. Sally Francis, Department of Clothing, Textiles and Related Arts. In addition, the writer

  • Wardrobe expenditures of women employed full-time in five occupational categories

    Creator:
    Van Slyke, Ruth E.
    Abstract:
    The purpose of this study was to examine and compare annual work wardrobe expenditures, work wardrobe expenditure influences, and selected demographic characteristics of women employed full-time in five occupational categories: professional and technical, managerial and administrative, sales, clerical, and other. The survey questionnaire included an itemized list of 37 wardrobe...
    Resource Type:
    Masters Thesis
    Full Text:
    this study. Appreciation is also extended to the other committee members, Dr. Sally Francis, Dr. Arlene

  • Effect of consumers' and salespersons' age on perceptions of salespeople

    Creator:
    Cho, Shi Jean
    Abstract:
    Physical appearance is one of the most important cues that an individual uses in forming an impression of another person. Researchers have found that perceptions of age are negatively related to perceptions of physical attractiveness. Because salespeople are influential in affecting a store's sales, especially for nondurable goods (Undell, 1972),...
    Resource Type:
    Masters Thesis
    Full Text:
    , Dr. Harolod Koenig, Dr. Sally Francis, and Dr. Vicki L. Schmall, for their helpful advice and

  • The effects of wealth components on consumption expenditures of retired elderly households

    Creator:
    Lee, Hee-Sook
    Abstract:
    The relationships between types of wealth components and consumption expenditures were investigated as a means of better understanding retired elderly household well-being. Specifically, the concept of mental account was used to identify the characteristics of different types of wealth components, and four mental accounts were identified: flow of investment, current...
    Resource Type:
    Dissertation
    Full Text:
    , but also the methodology part in my research; thanks go to Arlene Holyoak, Clara Pratt, and Sally

  • Depression risk : an examination of rural low income mothers

    Creator:
    Guyer, Amy M.
    Abstract:
    This study used a multi-method approach to explore factors associated with high and low depression in a sample of rural mothers living in poverty. From a sample of 117 women with very high or very low CES-D depression scores, 40 cases were randomly selected for in-depth qualitative analysis. Qualitative comments...
    Resource Type:
    Masters Thesis
    Full Text:
    my other committee members, Dr. Anisa Zvonkovic, Dr. Rebecca Warner, and Dr. Sally Francis for their

  • The Emerging Church Movement: An Exploratory Case Study of Its Environmental and Political Attitudes

    Creator:
    McKelvie, Loni M.
    Abstract:
    To date, no investigation of the Emerging Church Movement has made an effort to examine the environmental and political views of its members. Despite the vast research on the politics and environmental opinions of American evangelicals, little is known about where the majority of members of the Emerging Church Movement...
    Resource Type:
    Masters Thesis
    Full Text:
    wisdom and advice that always seemed to put me at ease; and Dr. Sally Gallagher for your enthusiasm

  • Informal social support and attrition among nonpartnered, rurally-located, poor mothers

    Creator:
    Amity, Frederica A.
    Abstract:
    This qualitative study used interview transcripts to find clues to attrition from a longitudinal study among nonpartnered, rurally-located, poor mothers, a generally vulnerable population with characteristics commonly associated with attrition (low-income, low levels of educational attainment, and rural location). Drawing on Rural Families Speak data, the author used the number...
    Resource Type:
    Dissertation
    Full Text:
    my other committee members, Sally Gallagher, Sally Bowman, and Carol Tremblay, all of Oregon State