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  • First impressions of the interiors of hotel lobbies as influences on perceptions of hotels

    Creator:
    Fidzani, Lily Clara
    Abstract:
    The purpose of this study was to examine whether participants can form impressions and make inferences about a hotel based only on the physical environment or design of the hotel lobby. The study investigated how the interior arrangement, furnishings and other aspects of hotel lobbies influenced participants' first impressions and...
    Resource Type:
    Masters Thesis
    Full Text:
    . Title: First Impressions of the Interiors of Hotel Lobbies as Influences on Perceptions of Hotels

  • The effect of the color scheme of a bank interior on subjects' evaluations of the bank and its employees

    Creator:
    Sferi, Rahma
    Abstract:
    Previous research suggested that unlike marketing goods, marketing services required manipulating the physical environment as well as price, promotion, production, and place. This indicates a role for interior design in the marketing strategy of a service business. Research also indicated that little was known about the effect of the different...
    Resource Type:
    Masters Thesis
    Full Text:
    ), cognition is the most important psychological concept. It is the process we use to reduce the amount of

  • Emotional effect of curvilinear vs. rectilinear forms of furniture in interior settings

    Creator:
    Dazkir, Sibel Seda
    Abstract:
    This study focused on people’s emotional responses to curvilinear and rectilinear lines in interior environments. Emotional reactions towards simulated interior settings were tested by having subjects complete an online survey. The survey tested respondents’ emotional reactions triggered by different forms of furniture. The survey included questions about six simulated interior...
    Resource Type:
    Masters Thesis
    Full Text:
    environment), the person (psychological, social attributes, conceptions, meaning, educational background

  • The design, meaning, and use of the Turkish salon

    Creator:
    Dazkir, Sibel Seda
    Abstract:
    This exploratory study was focused on the design, meaning and use of the Turkish salon (the sitting room for guests). The findings provided an understanding of the different aspects of people's experiences of their salons. Socially and personally constructed meanings were examined to gain a deeper understanding of the respondents'...
    Resource Type:
    Dissertation
    Full Text:
    with the setting, interest in home decoration, demographics such as age and income level