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  • Internal and external trigger cues of impulse buying online

    Creator:
    Burnett, Sandy E.
    Abstract:
    Online shopping is one of the fastest growing forms of shopping with sales reaching $141.4 billion in 2004 (Shop.org, 2005). With the tremendous growth of online retailing, and the prevalence of impulse buying today, this study's purpose was to investigate the internal and external factors of impulse buying in an...
    Resource Type:
    Masters Thesis
    Full Text:
    : Internal and External Trigger Cues of Impulse Buying Online Abstract approved: /J Signature redacted