Very little empirical research has been conducted on
Asian Americans as a whole in relation to their consumer
behavior, specifically their clothing behavior. A review of
literature demonstrated that Asian Americans have been
studied from different psychographic and sociological
aspects. However, the apparel shopping behavior of this
market has received...
The purpose of the present study was to test the selfconcept
and store image congruency theory with an elderly
population. The self-concept and store image congruency
theory predicts that individuals patronize stores that they
perceive as having an image similar to their own self-concept
(Martineau, 1958). The present study specifically...
The present study examined the influence of the
demographic variables of age, gender, major in college, and
level of education or class standing on individuals' stage
of moral development. Trevino's interactionist model,
combined with the basic principles of cognitive moral
development, provided the theoretical basis for this study.
One-hundred and...
Little empirical research has been conducted on self-gifts
as a phenomenon of consumer behavior. A review of
literature demonstrated that the phenomenon of self-gifts has
been studied from the conceptual aspect, such as self-gift
functions. Yet, our knowledge of self-gifts still remains
limited because many of the determinants of self-gifts...