Index Catalog // ScholarsArchive@OSU

Identifying Characteristics of Successful Fashion Bloggers and Their Influence on Consumer Purchase Decisions

Creator:: Chen, Marisa K.
Abstract:: Fashion bloggers have become a changing force of the retail industry over the past decade, redefining where consumers look for fashion inspiration, product reviews, and brand credibility. Despite the widespread popularity of fashion bloggers, there is little industry consensus as to what characteristics make a fashion blogger successful and to...
Resource Type:: Honors College Thesis
Full Text:: _____________________________________________________________________ Hal Koenig, Committee Member, representing Marketing

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:: Zhang, Ruirui
Abstract:: Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
Resource Type:: Masters Thesis
Full Text:: assistance and suggestions. Many thanks go to Dr. Hal Koenig, my minor professor in Marketing, and Dr

Sustainable apparel consumption : scale development and validation

Creator:: Zhang, Ruirui
Abstract:: he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
Resource Type:: Dissertation
Full Text:: thanks go to Dr. Hal Koenig, my minor professor in Marketing, he always provided me help when I had

Bowling Together: The Making of a Documentary

Creator:: Campbell, Casey R.
Abstract:: In an attempt to better understand documentary theory and production, I created Bowling Together; a documentary recounting the experiences of one bowling team and looking at the relationship between participation in bowling leagues and civil society. This thesis provided me a first-hand experience at producing a documentary, allowing me to...
Resource Type:: Masters Thesis
Full Text:: little while, but I finally finished. Thank you for the time and effort Drs. Paul Kopperman, Hal Koenig

Determinants of consumer behavior toward counterfeit products: involvement and the attitude toward brand equity

Creator:: Cheng, Yu-Chi
Abstract:: Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...
Resource Type:: Masters Thesis
Full Text:: : Dr. Minjeong Kim, Dr. Hal Koenig, and Dr. Chris Ward. Their time and assistance are gratefully

University alumni's purchase of university licensed merchandise :exploring the reasoning behind purchase decisions

Creator:: Kopczenski, Aleece D.
Abstract:: Generating annual revenue of over $4 billion dollars (The Collegiate Licensing Company, n.d.), the collegiate licensing presents a potential market that both apparel companies and universities can benefit from. While the collegiate licensing business is expected to increase financial resources for the participating universities and textiles and apparel companies, little...
Resource Type:: Masters Thesis
Full Text:: , Dr. Hal Koenig, and Dr. Barbara Lachenbruch for their helpful feedback and time given throughout

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Creator:: She, I-Hui
Abstract:: When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
Resource Type:: Masters Thesis
Full Text:: this thesis, she always brought me back to the right track. I would also like to thank to Dr. Hal

An economic analysis of the Oregon egg industry and the impacts of state mandated floor space requirements

Creator:: Hermes, Katherine J.
Abstract:: With Animal Welfare issues are becoming more prominent in the animal agriculture community, especially with the passing of California’s Proposition 2 during the November 2008 elections. This proposition, known as the Prevention of Farm Animal Cruelty Act, mandates that laying hens, pigs and veal calves have the ability to stand...
Resource Type:: Masters Thesis
Full Text:: interest in policy as an undergrad. A sincere thank you is due to Hal Koenig because of his guidance

Online product presentation and perceived trustworthiness : the moderating role of gender

Creator:: Marshall, Kerianne
Abstract:: E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
Resource Type:: Masters Thesis
Full Text:: would also like to express my appreciation for my other committee members, Dr. Hal Koenig, Dr. Brigitte

Posting point of sale nutrition information in a college dormitory food court : impact on students' food choice motives and venue sales

Creator:: Frasieur, Amy M.
Abstract:: As rates of obesity continue to rise in the United States, interest in restaurant menu labeling has become a growing phenomenon. Many proposed initiatives to require posted nutrition information at the point of sale or decision point for choosing restaurant fare are gaining attention. Research to explore how nutrition labeling...
Resource Type:: Masters Thesis
Full Text:: sincere appreciation to Dr. Hal Koenig, my committee member and statistical guru, for taking so much

ScholarsArchive@OSU

Identifying Characteristics of Successful Fashion Bloggers and Their Influence on Consumer Purchase Decisions

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Sustainable apparel consumption : scale development and validation

Bowling Together: The Making of a Documentary

Determinants of consumer behavior toward counterfeit products: involvement and the attitude toward brand equity

University alumni's purchase of university licensed merchandise :exploring the reasoning behind purchase decisions

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

An economic analysis of the Oregon egg industry and the impacts of state mandated floor space requirements

Online product presentation and perceived trustworthiness : the moderating role of gender

Posting point of sale nutrition information in a college dormitory food court : impact on students' food choice motives and venue sales

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