Previous research suggested that unlike marketing goods,
marketing services required manipulating the physical environment as
well as price, promotion, production, and place. This indicates a role for
interior design in the marketing strategy of a service business. Research
also indicated that little was known about the effect of the different...
This study explores the influence that the sustainability of hotels has on the choice of hotels. Because of recent concern about global warming and reducing energy consumption, many designers are planning sustainable buildings. But often attractiveness is sacrificed for the goal of making a building sustain in its environment. The...