Although there has been a rapid growth in online apparel sales and online apparel shopping during the last several years, consumers still have concerns when they purchase apparel products online (ComScore, 2007; Dunne & Lusch, 2005; ITFacts E-commerce, 2007). From the online apparel shoppers’ perspective, online apparel shopping involves a...
This study compares the results of a contingent valuation (CV) mail survey and the voting outcome of a bond measure to fund improvements, through property tax increases, to a downtown park and adjacent riverbank in Corvallis, Oregon. In addition to asking survey respondents about their voting decision, respondents are presented...