Published July 1966. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published January 1973. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published May 1986. Reprinted March 1993. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published May 1986. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
The U.S. wood window and door industry has experienced much growth
for the past decade. However, to date, little information on factors that could
affect marketing strategies exists. This research represents an initial step for
providing this information.
A mail survey of U.S. wood window and door manufacturers was used...
Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Lead-user research is a relatively new marketing research technique, and it has not seen much use in the forest sector. Lead-user research is designed to capture not just the needs of the customer in their own voice but also to involve actual users of goods and/or services in their development....