While the marketing literature has advocated for decades that new products should be designed for intended and
anticipated consumer usages, the engineering literature mostly proposes optimization of product performances
independent of specific users’ skills, anticipated usage scenarios, and competing products on the market. In contrast
to tedious market studies which...
Clean technologies can address multiple challenges associated with climate change, environmental protection, and human health. However, the impact desired by introduction of such technologies is achievable only if new options effectively replace inefficient, conventional practices. This ‘design for adoption’ requires understanding of user motivations, associated beliefs, context of use, and...