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  • Parental influence on adolescents' consumer activities in Malaysia

    Creator:
    Masud, Jariah
    Abstract:
    An investigation was conducted on parental influence on adolescent's consumer activities in Malaysia. A total of 4287 Form Four students from 32 randomly selected schools, with 80 percent of their parents, participated in this study. A majority of the adolescents were staying with parents in rural areas. The adolescents received...
    Resource Type:
    Dissertation
    Full Text:
    INFLUENCE ON ADOLESCENTS' CONSUMER ACTIVITIES IN MALAYSIA CHAPTER 1 INTRODUCTION In recent years, young

  • Measurement of preschool children's consumer preferences

    Creator:
    Hein, Maria Lynn
    Abstract:
    This study focused on the development of a measure of the consumer preferences of preschool children, the Consumer Preference Test (CPT). A test-retest procedure was used to obtain a measure of reliability for the CPT on a sample of 20 Caucasian, middleclass and above children enrolled in the Child Development...
    Resource Type:
    Masters Thesis
    Full Text:
    doubt why business is interested in the consumer role enactment of young children. Certain products