This study examines how social identities and message characteristics influence the processing of sponsorship associations and persuasive messages. Using an experimental approach we found that sponsor affiliation with a rival team results in a negative response by highly identified fans, even when message characteristics include strong, favorable arguments. Conversely, less...
PURPOSE/OBJECTIVE: Disability identity involves affirming one’s status as a person with a
disability and incorporating this group membership into one’s identity. It is associated with well-being
in populations of people with disabilities, but its relationship with depression and anxiety
in multiple sclerosis (MS) has yet to be examined. It was...