This study examines how social identities and message characteristics influence the processing of sponsorship associations and persuasive messages. Using an experimental approach we found that sponsor affiliation with a rival team results in a negative response by highly identified fans, even when message characteristics include strong, favorable arguments. Conversely, less...
Drawing on Deborah Brandt’s “literacy sponsorship,” this thesis examines ways English language learners (ELLs) in the Corvallis Multicultural Literacy Center (CMLC) act as literacy sponsors, sharing their expertise in language, textiles, and cooking, based on nine in-depth interviews with ELLs at the center. The findings of this thesis are presented...