Administrative Report Or Publication

 

Developing and maintaining customer contacts Public Deposited

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Published October 1996. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog:  http://extension.oregonstate.edu/catalog/catalog/catalog

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  • It has been estimated that a business loses 20 percent of its customers annually. These losses may be a result of competitors’ activities, changing material requirements, changes in purchasing policies, relocation, business failures, retirements, mergers, death, or litigation. In some commodity-like forest products, this percentage may be much higher. Somehow, the lost volume must be recaptured merely to stay even. There are many ways to locate new customers and maintain existing ones.
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