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Marketing alternatives for fresh produce

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https://ir.library.oregonstate.edu/concern/administrative_report_or_publications/ns064629z

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  • Pacific Northwest vegetable and fruit growers always have faced changing markets. To many growers, these changes have seemed faster than usual in recent years, fueled by shifting consumer preferences, increasing production costs, and new market logistics. The number of processing plants in the region continues to decline. Typically, plant closures have been traced to declining consumer demand for a particular product or the plant’s relocation to areas where lower costs or higher quality products are available. In some cases, the move is to bring plant sites closer to major markets.
  • Revised February 2008. Reviewed August 2014. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
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