Cues on apparel websites that trigger impulse purchases

Citeable URL: https://ir.library.oregonstate.edu/concern/articles/c821gk48c

Descriptions

Attribute Name	Values
Creator	Dawson, Sandy Kim, Minjeong
Abstract	Research has found an upward trend in impulse buying in general, and impulse buying is frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in annual sales in the U.S. (Mogelonsky, 1998). Retailers have found that over 50 percent of mall shoppers purchase on impulse (Nichols et al., 2001). More than one third of all department store purchases were bought on impulse (Bellinger et al.,1978) which makes impulse purchases very important to a retailer’s profits.
Resource Type	Article
DOI	https://doi.org/10.1108/13612021011046084
Date Available	2010-05-26T15:45:12+00:00
Date Issued	2010
Citation	Dawson, S. and Kim, M. (2010), "Cues on apparel web sites that trigger impulse purchases", Journal of Fashion Marketing and Management, Vol. 14 No. 2, pp. 230-246. https://doi.org/10.1108/13612021011046084
Journal Title	Journal of Fashion Marketing and Management
Journal Volume	14
Journal Issue/Number	2
Academic Affiliation	Design and Human Environment
Subject	Electronic commerce Impulse buying
Dichiarazione dei diritti	In Copyright
Publisher	Emerald
Peer Reviewed	Yes
Language	English [eng]
Replaces	http://hdl.handle.net/1957/16015