Will Soft-boned Milkfish - a Traditional Food Product from Semarang City- INDONESIA - breakthrough the global Market? Public Deposited

http://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/1n79h516t

Descriptions

Attribute NameValues
Creator
Abstract or Summary
  • One of the famous traditional food products from Semarang city is softboned-milkfish (called as bandeng presto). In national level, Bandeng Presto is the trade mark of Semarang City. Bandeng presto are produced by several outlet in Semarang from small to large in scales. The products are vary, in term of variety, quality, processing technique, packaging and prices. The small-scaler produces less in quality standard, safety, packaging, and marketing system. Nevertheless, there are several small-scaller outlets are able to reach the international market after they promoted their product through webside or internet. The objective of the study are to develop the improved quality in production techniques, lay out designed, and the marketing strategy for bandeng presto in Semarang city to support the regional food security and food safety. The results indicated that nutritional content of bandeng presto are good in general. Raw material and processing technique influence the nutrition value of the product. Based on market survey suggests that bandeng presto is more efficiently promoted through website, especially to touch the long distance customers. In addition, improved in packaging design and in labelling (recently for exposing information on EPA and DHA of the product) will help customers to assure the quality of the product properly.
Resource Type
Date Available
Date Issued
Citation
  • Agustini, Tri Winarni, Indah Susilowati, Subagyo Ari Setyati and Wilis Ari Setyati. 2008. Will Soft-boned Milkfish - a Traditional Food Product from Semarang City- INDONESIA - breakthrough the global Market? 12 pages. In: Proceedings of the Fourteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 22-25, 2008, Nha Trang, Vietnam: Achieving a Sustainable Future: Managing Aquaculture, Fishing, Trade and Development. Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2008.
Conference Name
Keyword
Subject
Rights Statement
Funding Statement (additional comments about funding)
Publisher
Peer Reviewed
Language
Replaces
Additional Information
  • description.provenance : Submitted by Amy Zhang (zhanga@onid.orst.edu) on 2013-02-21T19:26:57Z No. of bitstreams: 1 337.pdf: 279739 bytes, checksum: 2d1de2e4c7f77946bff16a74d8b7cb6c (MD5)
  • description.provenance : Approved for entry into archive by Philip Vue(vuep@onid.orst.edu) on 2013-03-25T17:24:38Z (GMT) No. of bitstreams: 1 337.pdf: 279739 bytes, checksum: 2d1de2e4c7f77946bff16a74d8b7cb6c (MD5)
  • description.provenance : Made available in DSpace on 2013-03-25T17:24:39Z (GMT). No. of bitstreams: 1 337.pdf: 279739 bytes, checksum: 2d1de2e4c7f77946bff16a74d8b7cb6c (MD5) Previous issue date: 2008

Relationships

In Administrative Set:
Last modified: 07/14/2017

Downloadable Content

Download PDF
Citations:

EndNote | Zotero | Mendeley

Items