An Analysis of Introduction of an Unspawned Spat Oyster in Japan: Using Contingent Valuation Method and Analytic Hierarchal Process Public Deposited

http://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/1r66j294f

Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, held July 11-15, 2016 at Aberdeen Exhibition and Conference Center (AECC), Aberdeen, Scotland, UK.

Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 11-15, 2016. Compiled by Stefani J. Evers and Ann L. Shriver. International Institute of Fisheries Economics and Trade (IIFET), Corvallis, 2016.

Descriptions

Attribute NameValues
Creator
Abstract or Summary
  • Demand for unshelled oysters has recently risen in Japan as oyster bars gain popularity among consumers. This study undertook consumer preference research to evaluate a new brand of unspawned oysters, Amakoro, compared with conventional oysters. We surveyed the willingness-to-pay (WTP) for both oyster types as well as consumers evaluation of the oysters appearance, fragrance, taste, and texture. Based on contingent valuation method and analytic hierarchy process, we analyzed how much each factor of consumers tastes explains WTP. The results show that Amakoro is preferred to the conventional oyster in terms of appearance, which is positively correlated to WTP, while the conventional oyster is inelastic to any kind of taste factors, but has a robust value. In addition, the results show that WTP largely depends on the characteristics of location and consumption pattern of oysters.
Resource Type
Date Available
Date Created
Date Issued
Conference Name
Subject
Rights Statement
Peer Reviewed
Language
Replaces
Additional Information
  • description.provenance : Submitted by IIFET Student Assistant (iifetstudentassistant@gmail.com) on 2017-03-14T21:02:57Z No. of bitstreams: 1 Wakamatsu231ppt.pdf: 516722 bytes, checksum: abe837607702b01bfdb17db724cec932 (MD5)
  • description.provenance : Made available in DSpace on 2017-03-14T21:02:57Z (GMT). No. of bitstreams: 1 Wakamatsu231ppt.pdf: 516722 bytes, checksum: abe837607702b01bfdb17db724cec932 (MD5)
ISBN
  • 0976343290

Relationships

Parents:

This work has no parents.

Last modified

Downloadable Content

Download PDF

Items