Survey data on the choice of canned fish were analyzed through stepwise logistic regression. Those who lived in
northern Taiwan, those who paid more attention to food taste, those who preferred to eat fish, those who liked to eat sour
food, those who liked to eat bitter gourds, those employed in manual labor, and those who paid more attention to food
content and ingredient had higher odds of eating canned fish, while those who believed in the religion of Yi-Guan-Daoism,
those who paid greater attention to food nutrition, and females had lower odds of eating canned fish. To promote the
development of canned fish, the taste and nutrition attributes of the products should be strengthened, especially in markets
targeted at females.
Li, H-S, et.al. Factors Affecting Consumer Choice of Canned Fish in Taiwan. In: Microbehavior and Macroresults:Proceedings of the Tenth Biennial Conference of the International Institute ofFisheries Economics and Trade, July 10-14, 2000, Corvallis, Oregon, USA.Compiled by Richard S. Johnston and Ann L. Shriver. InternationalInstitute of Fisheries Economics and Trade (IIFET), Corvallis, 2001.