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Factors Affecting Consumer Choice of Canned Fish in Taiwan

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Abstract
  • Survey data on the choice of canned fish were analyzed through stepwise logistic regression. Those who lived in northern Taiwan, those who paid more attention to food taste, those who preferred to eat fish, those who liked to eat sour food, those who liked to eat bitter gourds, those employed in manual labor, and those who paid more attention to food content and ingredient had higher odds of eating canned fish, while those who believed in the religion of Yi-Guan-Daoism, those who paid greater attention to food nutrition, and females had lower odds of eating canned fish. To promote the development of canned fish, the taste and nutrition attributes of the products should be strengthened, especially in markets targeted at females.
  • KEYWORDS: Fisheries economics, Posters
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  • Li, H-S, et.al. Factors Affecting Consumer Choice of Canned Fish in Taiwan. In: Microbehavior and Macroresults:Proceedings of the Tenth Biennial Conference of the International Institute ofFisheries Economics and Trade, July 10-14, 2000, Corvallis, Oregon, USA.Compiled by Richard S. Johnston and Ann L. Shriver. InternationalInstitute of Fisheries Economics and Trade (IIFET), Corvallis, 2001.
Proceedings Editors
  • Shriver, Ann L.
  • Johnston, Richard S.
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  • International Institute of Fisheries Economics and Trade U.S. National Marine Fisheries Service MG Kailis Group
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