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The Harsh Market and Business Realities Facing the West Coast of Canada Seafood Industry

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  • The British Columbia Seafood industry has witnessed fundamental and unprecedented changes to its business environment since the early 1990's. These changes include worldwide phenomena such as changes in consumer tastes and world economies, globalization, the growth of aquaculture, the growing and influential environmental movement, and the need for greater traceability of food products. Changes also include more localized factors such as changes in North Pacific oceanographic conditions, Canadian government regulatory and policy developments, and currency fluctuations. Set against this background of change is an often fragmented industry without a strategic plan or vision and without the value chain cooperation and marketing prowess to compete effectively in today's global food business. This paper outlines this fiercely competitive business environment and the need for a new market-driven business model. In particular, the BC seafood sector must be sustainable environmentally in order to be sustainable economically, and must adopt the discipline of the food business in order to realize the substantial opportunities that exist.
  • Keywords: sustainability, global, food industry, market-driven, competitive, Fisheries Economics, Fish Processing, Marketing, And Consumption
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  • Gislason, Gordon. 2004. The Harsh Market and Business Realities Facing the West Coast of Canada Seafood Industry. In: Proceedings of the Twelfth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 20-30, 2004, Tokyo, Japan: What are Responsible Fisheries? Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2004. CD ROM. ISBN 0-9763432-0-7
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