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Consumer's Knowledge and Preferences About Fish Farmed Species

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  • Based on the evoked set analysis, a group of factors driving knowledge and preferences about fish farmed species are investigated with three different samples. Samples were collected in Spain, into a nationwide study about knowledge and assessments about aquaculture, funded by the General Secretary of Marine Fisheries of the Spanish Ministry of Agriculture, Fisheries and Food. An average 2,500 different consumers were interviewed each year in the period from 2005 and 2007. Respondents had to answer to two open questions indicating fish species that are being cultured and which of them they do consume. The evoked set was formed with the most repeated species reported by consumers. The factors are classified into demographic and consumption habits. Their influence on the occurrences of cultured species into an evoked set is tested using binary logistic regression models. Four equations, corresponding to the main fish-farmed species in Spain, are fitted with every sample for both known and consumed species. Results indicate that the occurrence of one species into the evoked set is related with education level, place of consumption, perceptions and consumption of other farmed species.
  • Keywords: Fisheries Economics, Markets and Trade, Consumer Behavior
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  • Fernández-Polanco, José, Ladislao Luna and Ignacio Llorente. 2010. Consumer's Knowledge and Preferences About Fish Farmed Species. 11 pages. In: Proceedings of the Fifteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 13-16, 2010, Montpellier, France: Economics of Fish Resources and Aquatic Ecosystems: Balancing Uses, Balancing Costs. Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2010.
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  • US National Oceanic and Atmospheric Administration (NOAA) Fisheries Division, Agence Française de Développement, Ministère de l’Enseignement Supérieur et de la Recherche, Ministère de L’Alimentation de L’Agriculture et de la Pêche, Ministère de l’Énergie, du Développement Durable et de la Mer, La Région Languedoc Rouslilon, Département Hérault, Montpellier Agglomèration, The Department of Fisheries and Oceans, Canada, and AquaFish Collaborative Research Support Program (CRSP).
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